Click to watch "Jewelry And The Moving Image" featuring the makers of SMCK On Reel >>> here.
SMCK On Reel, the first international video festival inspired by jewelry and wearable art, presents video works in the context of rapidly changing social and aesthetic values.
More than 100 international jewelry artists, designers, art institutions and collectives participated in SMCK On Reel 2022 and 2023 – in Munich, Vilnius, Bucharest, Leipzig, Hamburg, Timisoara (European Capital of Culture), Melitzazz Festival, Greece. They have created amazing video short films - artworks in their own right.
SMCK On Reel highlights themes such as tradition and future, memory and identity, environmental destruction and material awareness, fear and hope, femininity and feminism, gender, and social conventions. Eleven Ukrainian artists tell the story of the spiritual experience of cameo engraving, the omnipresence of destruction and death, the determined resistance, the consolidation of one's own identity, or the ancient rituals to connect with nature.
The medium video introduces the public to the artist's world, concepts and thoughts. Reels deploy the artist's narrative and allow the viewer to indulge in the maker's work. Jewelry not only serves as a starting point for personal stories or statements, but also as a cultural catalyst that can offer emotional insight and change social perception.
SMCK On Reel is a project by SMCK Magazine*. The video festival was founded by Loukia Richards and Christoph Ziegler in 2022.
Video works by more than a hundred jewelry artists have already been screened in crafts and jewelry international events such as Grassimesse in Leipzig, Bayerischer Kunstgewerbeverein, Galerie Handwerk, Galerie Weltraum in Munich, Metalofonas Biennial in Vilnius, Faktor Art Space in Hamburg, Romanian Jewelry Week in Bucharest/ Timisoara/ Chisinau, and the Museum of History of Ukraine in Kiev.
Hamburgische Stiftung, one of Germany's major cultural foundation, as well as The City of Munich have sponsored some of SMCK On Reel's video screenings.
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The video features the makers of SMCK On Reel, Loukia Richards and Christoph Ziegler.
The 28-minute film is about video, photography and the importance of storytelling and narrative for the contemporary jewelry art sector.
